Meta now decides who sees your ads. Your creative is the only thing left that decides whether you win.
We’re the creative strategy team behind $310M+ in revenue and 50,000+ ads — for our own stores and for brands like [Unilever, Jacuzzi, Decathlon]. Now we build that same edge into ecom brands like yours, using the exact system (and the AI) we built for ourselves.
Talk to our Head of Creative Strategy. He'll tell you straight which approach fits your brand — no pitch, no pressure.
The shift most brands haven't caught up to
For years, winning on Meta meant winning at targeting — the right audiences, the right bids, the right placements.
That game is over.
Meta's AI (Advantage+, and the "Andromeda" engine behind it) now handles targeting for you. It decides who sees your ads, and it's better at it than any audience you could build by hand.
Which means the one lever you still control — your creative — is now the whole game.
Feed Meta great creative and its automation scales it for you. Feed it weak creative and it will scale that, just as efficiently. And with Meta now moving to auto-generate ads from a product photo, the feed is about to flood with cheap, samey AI ads.
So the edge isn't making ads. Anyone can make ads. The edge is knowing exactly which ads to make, and why — before you spend a dollar producing them.
That's creative strategy. It's what we do.
There are only three ways to get more from Meta now
Everything we do comes back to three simple truths about how the platform works in 2026:
1. Volume
Meta rewards brands that show up with fresh ads, consistently. Testing a handful of ads a month is why most brands can't scale. The brands winning are running dozens.
2. Diversity
Meta won't keep serving the same ad in the same style. Different angles, hooks, and formats give you far more chances to get in front of the right buyer.
2. Relevance
Ads that are genuinely useful and specific to a real customer get shown more — and convert more. Guesswork gets buried.
Volume, diversity, and relevance are hard to hit on your own, month after month. That's the exact problem our system solves.
The problem with every other option
You've probably weighed these already:
Hire a senior creative strategist.
$[80k]+ a year, months to find, and a huge bet on one person.
Hand it to an agency
Long lock-ins, $15–20k/mo, and you own nothing when you leave.
Wing it yourself
Slow, inconsistent, and you're guessing against an algorithm that punishes guessing.
We built something better, because we needed it for our own brands first.
Meet the system - and the AI - behind it
The Creative Engine System (CES)
A decade of testing, tens of thousands of ads, and millions of dollars of proof, distilled into one repeatable engine. 65+ tools and processes, 19 core principles, thousands of reference ads, a proven research method, and a testing framework — everything needed to turn "what should we run?" from a guess into a system.
Magnus — your 24/7 creative strategist
Magnus is our AI, trained on everything Alex has ever learned about creative strategy. It isn't a template that spits out a document. You can ask it anything about your creative — and get an in-depth answer, as if you were on a call with Alex, at 5am, for free. It handles the two hardest parts of the job — coming up with the right concepts and planning them out — so your team can focus on making them.
Together, the CES and Magnus are our moat. No other agency has them, because they came out of our decade of work — and now we can put them to work for you.
Three ways to work with us
The right one depends on where your brand is today.
→ Built For You
You want to own it. We install our system and build your own version of Magnus inside your business, train your team, and hand you the keys. Perfect if you want an in-house team, an asset you own, and no forever-retainer.
→ Done With You
You can make ads — you just need to know which ones. A dedicated Creative Strategist plans, writes, and briefs up to 100 ads a month. Your team produces; we drive the strategy. You stay in control.
→ Done For You
You just want it handled. We make the ads for you — authentic, high-volume creative, built on the same system. No team to hire, no strategy to figure out.
Not sure which? That's exactly what a call with Ed is for.
Who's behind Copy That
Alex Myatt — brand owner, decade-long creative strategy veteran, and the person whose work is behind $310M+ in revenue and 50,000+ ads. Alex has:
A few of our results
Nibblers
Scaled PPC revenue from $9k/mo to $65k/mo in six months. 190%+ increase in average ROAS.
Jacuzzi
Doubled ad production volume and lifted winner rate by 52%. $2.3M from the best-performing campaign.
Decathlon
Built their first in-house creative production system. 4.6 ROAS on ads forming the frontline of a £17M funnel.
Ready to see which approach fits?
Book a free, no-pressure call with Ed. He'll look at where your brand is now and tell you honestly which of the three — if any — makes sense for you.