ad creative is the difference between life & death for your brand.
We’re the creative strategy team behind $310M+ in revenue and 50,000+ ads, for brands like Unilever, Jacuzzi & Decathlon. Now we build our “Creative Engine System” (that has scaled 100+ stores) directly into your brand.
The shift most brands haven't caught up to
For years, winning on Meta meant winning at targeting — the right audiences, the right bids, the right placements.
That game is over.
Meta's AI (Advantage+, and the "Andromeda" engine behind it) now handles targeting for you It decides who sees your ads, and honestly, it's better at it than any audience you could build by hand.
Which means the one lever you still control — your creative — is now the whole game.
Feed Meta strong creative and its automation will scale it for you, but feed it weak creative and your ads will sit there refusing to spend, however clever your targeting used to be...
And it’s about to get harder, Meta is working on auto-generated ads from product photo, which means everyone’s feeds are about to get flooded with cheap, samey, forgettable AI ads.
So the edge isn’t making ads, literally anyone can do that now. The edge is knowing exactly which ads to make, and why… before you spend a dollar producing them.
That's creative strategy. It's what we do.
There are only three ways to get more from Meta now
Everything we do comes back to three simple truths about how the platform works in 2026:
1. Volume
Meta rewards brands that show up with fresh ads, consistently. Testing a handful of ads a month is why most brands can't scale. The brands winning are running dozens.
2. Diversity
Meta won't keep serving the same ad in the same style. Different angles, hooks, and formats give you far more chances to get in front of the right buyer.
3. Relevance
Ads that are genuinely useful and specific to a real customer get shown more — and convert more. Guesswork gets buried.
Volume, diversity, and relevance are hard to hit on your own, month after month. That's the exact problem our system solves.
The problem with every other option
You've probably weighed these already:
Hire a senior creative strategist.
Easily $80k+ a year, months to find, and a huge bet on one person.
Hand it to an agency
Long lock-ins, $15–20k/mo, and you own nothing when you leave.
Wing it yourself
Slow, inconsistent, and you're guessing against an algorithm that punishes guessing.
We built something better, because we needed it for our own brands first.
Meet the system… and the AI behind it
The Creative Engine System (CES)
A decade of testing, tens of thousands of ads, and millions of dollars of proof, distilled into one repeatable engine:
65+ unique tools and processes
19 core marketing principles
A proven research method
A testing framework
1000s of reference ads
Put simply, everything needed to turn "what should we run?" from a guess into a reliable system.
Magnus — your 24/7 creative strategist
Magnus is our in-house AI, trained on everything Alex has ever learned about creative strategy…
It doesn't just spit out a document and leave you guessing. You can ask it anything about your creative and get an in-depth answer, as if you were on a call with Alex, at 5am, for free.
It handles the two hardest parts of the job, coming up with the right concepts and planning them out, so your team can focus on making them.
Together, the CES and Magnus are our moat. No other agency has them, because they came out of our decade of work — and now we can put them to work for you.
Three ways to work with us
The right one depends on where your brand is today.
→ Built For You
You want to own
We install our system and build your own version of Magnus inside your business, train your team, and hand you the keys.
Perfect if you want an in-house team, an asset you own, and no forever-retainer.
→ Done With You
You can already make ads, you just need to know which ones.
A dedicated Creative Strategist plans, writes, and briefs up to 100 ads a month. Your team produces; we drive the strategy. You stay in control.
→ Done For You
You just want it handled.
We make the ads for you — authentic, high-volume creative, built on the same system.
No team to hire, no strategy to work out.
Not sure which? Talk to us directly.
what happens when you work with us
No mystery, and no endless onboarding maze. Here’s exactly how it goes…
1. Book a free call with ed
A straight, no-pressure conversation with our Head of Creative Strategy about your brand and your goals. He’ll tell you honestly which of our three options suits you, or if now simply isn’t the right moment.
2. We get deep into your brand
Once you’re set up, we dig into your product, your market and your customer. That research is the foundation everything else is built on, including your Magnus.
3. the real work begins
Whether it’s a system installed, a strategist briefing your ads, or ads made for you, you start getting real, strategy-led creative fast.
Who's behind Copy That’s Creative team?
Alex Myatt
Brand owner, decade-long creative strategy veteran, and the person whose work is behind $310M+ in revenue and 50,000+ ads. Alex has:
Worked with some of the world's biggest brands (Unilever, Jacuzzi, Decathlon)
Driven hundreds of millions for his own stores and 100+ clients
Led creative strategy mentorship at Daily Mentor, the world's largest ecom founder community
Built creative systems for 8- and 9-figure businesses
A FEW OF OUR RECENt RESULTs 👇
Scaled PPC revenue from $9K a month to $65K a month in six months… with a 190%+ lift in average ROAS.
Doubled ad production volume and lifted their winner rate by 52%…. with $2.3M from the single best-performing campaign.
Built their first in-house creative production system… 4.6 ROAS on the ads forming the frontline of a £17M funnel.
Ready to see which approach fits?
Book a free, no-pressure call with Ed. He'll look at where your brand is now and tell you honestly which of the three — if any — makes sense for you.