Meta & TikTok Ads for Ecom Brands
Creative strategy & ad production done for you - 100 ads every month…
Get 100 ads tailored to your brand every month by an expert creative strategist and production team. We use our $310M Creative Engine System to produce ads that actually scale.
$310m+ Generated
50,000+ ads made
100+ brands served
A message from our founder, Alex…
The old ways DO NOT work anymore. Here is how to win with Meta ads in 2027 and beyond…
Below, I’d like to share exactly why our approach to creative strategy has earned more than $310M in revenue.
And ultimately, I’d like to share the methodology that makes my Creative Strategists so good at what they do.
But I won’t hide behind jargon or drown you in technical terms.
Instead, I’m going to lay out the secrets to our success in a super simple way.
First of all though… Hey! My name is Alex Myatt.
I’m a brand owner, an eight-year veteran of creative strategy, and the co-founder of Copy That.
Over the past decade I have:
Worked with some of the world’s biggest brands (Unilever, Jacuzzi, Decathlon…)
Driven hundreds of millions for my own stores and 100+ clients…
Led creative strategy mentorship at Daily Mentor (the world’s largest ecom founder community…)
Built marketing and creative systems for 8 & 9 figure businesses…
Trained the world’s best creative strategists for more than a dozen companies…
Basically, I’m obsessed with creative strategy.
My team and I have spent years (and millions of dollars) learning all the hard lessons so you don’t have to.
And on this page, my team and I want to lay out the logic for why letting us take over your creative strategy might be the best thing you could possibly do for your growth…
The best way I can do that is to spell out how creative strategy really works today and how you can twist it to your advantage.
Firstly, you need to understand THIS: Ecom stores have a new (and very big) problem with their ads…
Over 2025 and 2026, Meta rolled out its new “Andromeda” update. And that has had far bigger consequences than most people initially anticipated.
The real problem is this:
Meta decided there were too many brands putting out BAD ads, leading to negative experiences for users.
So… They decided the only way to fix it was to control what ads actually get shown to users in the first place.
In other words: Meta are actively STOPPING ads from being shown to their users.
(That’s why you often see ads that struggle to spend anything, totally unable to scale…)
Forevermore, Meta will judge your ads before they ever get shown to a real audience.
So if Meta doesn’t like your ads, you have already LOST.
Imagine this…
Meta has built a castle around your potential customers to keep your ads out…
Picture it like this:
Meta is the castle-guard in full plate armor with a huge spear and shield…
But your ads are plague-ridden peasants with wooden sticks trying to get past…
But how on Earth will a few wood-wielding peasants get past this Zuck-powered knight in steel armour…?
To breach the castle, you need to ask yourself a question:
Are you still making this Meta ads mistake...?
Most brands still do what they used to do before this new “Andromeda Castle” was built.
They send out a few peasants (ads) every now and then, assuming it’s still easy for them to find citizens of the kingdom who will listen to them (their brand’s target audience), not even realizing there’s now a giant castle and guard trying to keep them out.
But unfortunately, peasant-grade ads no longer have free roam.
They first need to barge past the castle-guard.
A few malnourished peasants on their own just won’t cut it.
Instead, TODAY, your creative strategy MUST exploit the “3 cracks” in Meta’s castle defenses…
Thankfully, there are a few ways to give your ads a better chance of getting through the gate…
1. Volume | “Overwhelm the guard…”
Think of this like sending 50 peasants to take on the guard instead of just a handful.
Yes, some will still fall…
But you’re increasing the chance one of your attackers manages to get through.
It’s simple but effective: More ads = more chances.
From the hundreds of ad accounts we’ve managed, it’s apparent that Meta is far more likely to let ads through when they see at least 50 fresh ads a month. Most small-to-medium brands run maybe 10-25 ads a month and wonder why nothing’s scaling.
VOLUME itself can be an effective weapon.
That’s why our Creative Strategists help brands produce a minimum of 100 ads every single month. We need to show Meta that your brand is active and serious about producing ads that work.
2. Diversity | “Outmaneuver the guard…”
Let’s be real… If you keep sending peasants equipped with sticks, the guard will have an easy time keeping them out.
He knows what to expect and how to beat them.
But imagine instead sending an archer, a spearman, a sneaky rogue, even a mage – the guard won’t know how to defeat them all, giving you a far better chance of getting someone through.
Back in the real world, this simply means: Different kinds of ads are more likely to be accepted by Meta (due to their new “Entity ID” system.)
They don’t want you to launch the same kind of ad over and over again (because users get annoyed seeing the same thing all the time.)
And remember: Meta ultimately wants to avoid negative user experiences.
Instead, Meta wants you to be DIVERSE.
By producing different types of ads, you help Meta justify showing your ads to more potential customers… Because they will be less likely to annoy users and more likely to make sales.
That’s why our Creative Strategists utilize the “3 variables of ad success” to ensure our plan is varied enough.
3. Relevance | “Win over the guard…
If you’re smart, you don’t have to use brute force at all.
See… If you can show the guard that you have something incredibly useful for the citizens beyond the castle, he will escort you inside himself! (Because it will make him look good too.)
Well-presented merchants and masters-at-arms showing up with valuable offerings like apples, beef, or sword-fighting lessons will often be readily welcomed.
That’s why you want your ads to be as well-researched, specific, and RELEVANT as possible.
In other words: If your ads are clearly appealing to your target audience, and if you’re trying to be genuinely helpful to those people, then Meta will happily show them to users.
Not only does the right creative get past Meta’s defenses, it also earns itself a direct escort straight to the best target customers.
That’s why our Creative Strategists take advantage of deep “sticky research” and great “direct response” copywriting so the copy they produce for you actually feels useful – not like another irritating ad.
If you miss even ONE of these “3 cracks,” you’re leaving money on the table…
The cruel reality of creative strategy is that no brand can afford to wing it anymore.
One way or another, you NEED to have a coherent creative strategy and be able to consistently produce a varied range of highly useful ads.
Or, in other words, you need to achieve VOLUME, DIVERSITY, and RELEVANCE.
Otherwise, you will be stuck with low spend, few winners, and zero scalability.
Of course, knowing the basic theory is a good start…
But nothing can compare to having a seasoned expert in your corner, directing your creative strategy and telling you exactly what ads to produce…
How to build the creative strategy that's right for your brand WITHOUT breaking the bank…
Before I go on, let me assure you: I have been in your exact position.
I’ve owned multiple ecom stores and I know what it’s like to feel frozen when it comes to creative strategy.
I also know what it’s like to invest crazy amounts of money into Creative Strategists who just don’t pay off… And boy does it hurt.
It’s why I became obsessed with the idea of turning creative strategy into a predictable SYSTEM.
Well… Over the decade I’ve been doing all this, it took me tens of thousands of ads (and a ton of trial & error) to build a solution.
A solution that has since allowed me to generate $310M+ in revenue and guide the production of over 50,000 ads…
Introducing my "Creative Engine System…"
The Creative Engine System (CES) I have developed with Copy That is what we have spent the past three years perfecting.
It is built on a decade of test data, millions of dollars of proof, and results that are battle-tested against the new Andromeda update.
The CES is packed full of 65+ unique processes & tools, thousands of reference ads, 19 key principles and a lot more that we use to produce effective ads at an affordable price.
Below are just a few of the things we have built and now use for both our own and clients’ brands, all included within the CES…
The creative pyramid…
The batch production system…
The 14 test & iteration elements…
The 555 rule…
The content grid…
The SWAPI test…
The sticky research process…
The only production sheet any brand needs…
Combo & revival shortcuts…
Smart AI asset sourcing…
The 3 variables of ad success…
The 2.5 brief templates…
The ultimate asset library set-up…
And much much more…
Long-story-short, the CES is a proprietary system that we use right now for dozens of ecommerce brands, from smaller <$1million stores all the way up to 8-figure industry leaders.
So, when I decided to open up the consultancy wing of Copy That in 2026 (instead of keeping all this for our own brands…) I had a very clear mission.
I wanted to provide a creative strategy service that ANY ecom brand can use to:
Remove the burden of research, planning, copywriting, and producing ads…
Get clear advice and reassurance from an experienced creative strategist…
In other words: I want to attach one of our proven Creative Strategists to YOUR brand, so you never have to worry about creative strategy again.
We want to offer you our CES-backed creative strategy as a 100% “done FOR you” service.
Every month, we will produce a minimum of 100 ads for you.
The creative strategist we attach to your brand will tailor a plan for your business.
Plus they will be available for you to talk to whenever you need them.
Essentially, with the power of the $310M+ Creative Engine System behind the ads you launch, you get something far better than just the same old ads.
Take a look on the rest of this page to see everything you get with this service.
That was a (very) simplified version of how creative strategy should work in 2026…
And why our “Creative Strategy Done For You” service exists.
If you’re interested in securing a spot, you can book a call with us by clicking the link on this page
Oh! By the way…
Fair warning: I am only letting my team take on a maximum of 8 creative strategy clients.
I still have my own brands to run so we’re only offering very limited space on the agency side.
I want to make sure my Creative Strategists are only working with a few brands each, keeping the quality as high as it can be.
So, there’s no guarantee of a spot.
If you want to apply, simply use a button on this page.
Okay – that’s all from me.
Crack on.
Alex Myatt
Co-Founder of Copy That
How It Works…
STEP ONE:
Secure your spot…
We keep this service limited to a set number of spots each month.
You can book a call with our team through this page to see if this is the right fit for you.
STEP TWO:
Have a discovery call…
If we’re right for each other, we’ll invite you to get started. Every brand is different so your dedicated creative strategist will jump on a “discovery call” to ask the right questions, understand your products, and figure out exactly what your account needs.
STEP THREE:
We get to work…
For the first 10–14 days, your strategist and our production team go deep on research, asset sourcing, planning, and laying out copy.
This foundational work feeds directly into the Creative Engine System, which is how we’ll produce ads that genuinely move the needle (without you burning $20k a month…)
STEP FOUR:
You get 100 ads every month…
Sit back and relax. We deliver your ads in batches every 1–2 weeks. All you have to do is upload the creative and copy we hand over.
That’s it. All that’s left to do is watch your account scale.
Above all, we will always be affordable. This is made for ecom brands who need a helping hand.
This service has been designed for brands who need to protect their cashflow.
It shouldn’t cost you $15k+ per month (plus a performance fee) just to get 25-50 ads.
We keep prices low and quality high by using a world-class AI workflow, combined with our talented team who have years of results to back up their knowledge.
We own stores ourselves so we understand the struggle. That’s why we can afford to charge just $7k for 100 ads with NO additional fees. With modern workflows, there’s no reason you should ever pay more.
Avoid the rip-off agencies, protect your cash, and leave everything to us.
What you get
🚀 Your dedicated Creative Strategist
One of the best-trained strategists on Alex's team, matched to your brand, building your briefs and setting the creative direction.
🔬 Sticky Research
Deep product, market and competitor research, so every ad is specific and useful, not filler.
🔍 2 x weekly calls
Have calls with the creative strategist we assign to your brand twice a week and join a private Slack channel where you can always reach them.
📋 100+ ads / month
Fully finalized ads that are ready to launch in your account. Simply upload them and they’re good to go.
🎥 Production & team-building support
We won’t just make ads for you. We will also provide you with our recorded masterclasses if you want to train your own team on certain parts of the process.
⚙️ All powered by the $310M+ Creative Engine System
Every ad is made according to the same system behind the 50,000+ ads and $310M we have been responsible for so far.
🎯 Full Creative Audit & Plan
We tear your current strategy apart (nicely) and rebuild it into a custom plan for your brand and your production capacity.
📈 BONUS: Up to 200 bonus ads a month
Alex trains creative strategist apprentices who always need to sharpen their skills by making ads for real brands. As well as the 100+ ads you are guaranteed, we will also give you bonus ads from our apprentices (some of our clients have had as many as 295 ads from us per month for just the basic fee!)
a taste of what we make 👇
So you can see we put our money where our mouth is, here are just a few ads that have been made with the knowledge we’ll give you as part of the Kickstart.
real results for real brands 👇
Scaled PPC revenue from $9K a month to $65K a month in six months… with a 190%+ lift in average ROAS.
Doubled ad production volume and lifted their winner rate by 52%…. with $2.3M from the single best-performing campaign.
Built their first in-house creative production system… 4.6 ROAS on the ads forming the frontline of a £17M funnel.
Price & terms
$7,000 / month
No commissions, no hidden fees.
Start with a 3-month initial cycle, then roll month-to-month and stop whenever you like.
We only take a limited number of strategy clients so each strategist stays focused. If you can book a call, a spot is open.
Yes, this really IS only $7000 USD per month. We can afford to charge such a low fee because of our partnership with Daily Mentor. This is a Daily Mentor members-only price.
Note: the more footage and photos you can provide us, the better our ads will be
We can film basic product footage and get simple product shots if you are able to ship samples of your products to us.
However, this is not ultimately a filming service. We will use footage and images that you and creators you work with can provide.
We are more than happy to tell you what to source and to help you navigate the world of UGC content. We will also use our AI production workflows to create original footage and images for you.
But the more willing you are to film and photograph what we tell you, the more diverse the ads we make will be.
Frequently Asked Questions
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You sign up, we jump on a call, you send over your products and existing assets, we audit your account and build your custom plan. From there, we’ll take 10-14 days to research and get our production flows set up for your brand. Then you can expect batches of ads every 1–2 weeks.
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Creative strategy needs more than 30 days to work. Month one lays the foundations; the real compounding — winners feeding into more winners — happens across months two and three. We won't lock you into a year, but a few weeks isn't a fair test for anyone.
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No — any advertising carries risk, and we'll never over-promise. What we guarantee is our best work, built on a decade of experience and $310M+ of proven revenue.
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You’ll be getting 100 ads from us, each designed to make sales. But thanks to our apprentices, you can also expect plenty of bonus ads too. The exact split between statics and videos will depend on the plan we deem best for your brand.
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No. We'll happily share campaign-structure recommendations, but you run the account.
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This is the fully hands-off option, and that's exactly the point. You're paying us to make the creative calls so you don't have to, and every one comes from a decade of data and $310M+ in revenue. Your only job is to flag a genuine error if you spot one, a typo, a wrong price, an off detail, and we'll fix it right away. Otherwise, you hand it over completely and get on with running your business while we do what we're best at.
Of course you can highlight any red lines for your brand at the beginning of our work together and we’ll be sure to adhere to them.
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Yes, the ads we deliver are yours to run, keep and use across your channels.