Own the creative strategy system behind $310M+ in revenue — installed in your business, branded as yours.
We come in, build your own version of our Creative Engine System and your own AI strategist, Magnus, train your team, and leave. You walk away owning an asset that keeps making winning ads long after we're gone — with no agency to pay forever.
This is for you if…
You want to build or keep an in-house team, not outsource creative for life
You're thinking about selling one day, and want a brand that isn't dependent on any one agency or hire
You want to own your system — an asset that adds real value to your business
You want the leverage of AI without stitching it together yourself
If you'd rather someone else just run your creative, look at Done With You or Done For You instead. This is for operators who want the keys.
The centrepiece:
your own Magnus. "24/7 Alex."
Most "AI systems" are a prompt and a template that spits out a document. Magnus is different.
Magnus is trained on everything Alex has ever learned about creative strategy — a decade of tests, wins, failures, and frameworks. So it doesn't just generate briefs. You can ask it anything about your creative and get a genuine, in-depth answer, as if you were on a call with Alex himself.
“What hook should we test for this product?”
— Ask Magnus.
“Why is this ad fatiguing and what do we replace it with?”
— Ask Magnus.
“What’s a fresh angle for our Q4 push?”
— Ask Magnus.
And it's built for you. We rebrand it to your business and bake in the styles and angles that fit your brand — so even though it runs on our proven core, it feels purpose-built. It's the marketing brain most brands can never afford to hire, working for you around the clock.
How it works:
the four stages of creative strategy
Great creative moves through four stages. Most brands are strong at some and blind in others. We install a system that covers all four.
1. Conception
Coming up with the right ideas and angles
2. Planning
Turning ideas into concrete, briefable ads
3. Production
Actually making them, efficiently and on-brand
4. Management
Testing, reading results, and feeding winners back in
Magnus powers Conception and Planning —
the hardest, most senior part of the job. Our SOPs, tools, and workflows cover Production and Management. Put together, your team has an end-to-end engine — not just a clever chatbot.
Choose your build
Three ways to install the system, depending on how much you want done for you and how deeply you want your team trained.
Keep it sharp: optional monthly upkeep
Creative strategy isn't "set and forget." The feed changes, new styles emerge, tools update. These keep your system current so you never fall behind — and they're the easiest way to stay ahead of competitors who bought a system once and let it rot.
Magnus Current — $500/mo
As we build new styles, rules, templates, and tools, they flow straight into your Magnus. Your system stays as good as ours, automatically.
Magnus Current + Monthly Review — $2,000/mo
Everything above, plus a monthly audit of what you're running, a performance review, and clear recommendations on what to do next. Like a light-touch Done With You on top of a system you already own.
Frequently Asked Questions
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No. Magnus is trained specifically on a decade of proven creative strategy — Alex's actual frameworks, tests, and judgement — and it's wrapped in a full system of SOPs and tools. A general AI can write you an ad. Magnus tells you which ad to make and why, the way a senior strategist would.
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That's fine — we'll help you build the right one. CES Pro and Ultimate include training and hiring guidance so you're not left with a system nobody can run.
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Yes. That's the point. Once we've built and handed it over, it's yours to keep and use forever.
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With Done With You, we run the strategy for you every month. With Built For You, we install the ability to run it yourself — a one-time asset instead of an ongoing service.
Own the engine.
Book a call.
Tell Ed where your brand is and what you're building toward. He'll help you work out which build makes sense — or whether Done With You is the better first step.