IMAGINE a $310M Creative STRATEGIST, WORKING FOR YOUR BRAND 24/7…
We build you your own “Magnus…” our AI creative strategist, trained on all the knowledge and secrets learned by our founder, Alex Myatt… And we train your team on our full “Creative Engine System,” giving you your own plug-and-play creative system without years of guesswork..
You get your own 24/7 Alex, and a $310M+ system that's entirely yours to keep - so there’s no need to keep paying an agency.
This is for you if…
You want to build or keep your own in-house team, not outsource creative forever
You're thinking about selling one day, and want a brand that isn't dependent on any one agency or hire
You want to genuinely own your Creative Strategy system — an asset that adds real value to your business
You want the full leverage of AI working for you, without burning months trying to duct-tape it together yourself
This PROBABLY isN’T for you if…
You're happy staying a smaller operation, and aren't looking to build a team or an asset around this
You want results this week, rather than a system that compounds over the long run
You're not running paid yet, or you're not quite ready to be making ads
You'd rather not own and run the system in-house once it's built
And if you'd honestly rather someone else just took the wheel and ran your creative for you?
No problem at all… Done With You or Done For You will fit you far better. This page is for the brands who want the keys in their own hands.
The centrepiece:
your own Magnus. "24/7 Alex."
This is the part the headline promised you… and the part of all this that genuinely excites us the most.
Picture, just for a second, having Alex himself sat in the corner of your business. Not for a one-off consultation call. Not for a workshop everyone half-forgets a week later. Every single day, on tap, for the exact moment a creative decision needs making.
That's the thing almost every brand we speak to wishes they had… and, until now, could never actually get (even if they could afford it!).
So we built it. We call it Magnus, and it is the closest thing on Earth to having a 24/7 Alex living inside your business.
And it's worlds apart from the “AI systems” you've seen floating around. Most of those are really just a clever prompt and a template that spit out a document and leave you to work out the rest.
Magnus is nothing like that…
It's been trained on everything Alex has learned across a decade of creative strategy… every test, every winner, every painful failure, every framework and gut instinct he's sharpened over $310M+ in revenue and 50,000+ ads.
So it never just hands you a brief and wishes you luck. You can ask it absolutely anything… and it answers the way Alex would, in real depth, reasoning it through exactly as he would on a call with you.
“What hook should we test for this product?”
— Ask Magnus.
“Why is this ad fatiguing and what do we replace it with?”
— Ask Magnus.
“What’s a fresh angle for our Q4 push?”
— Ask Magnus.
And it's built for you. We rebrand it to your business and bake in the styles and angles that fit your brand — so even though it runs on our proven core, it feels purpose-built. It's the marketing brain most brands can never afford to hire, working for you around the clock.
How it works:
the four stages of creative strategy
Every great ad travels through four stages. Most brands are strong at one or two, but blind to the rest — which is where revenue is left on the table.
We install a system that covers all four, properly, end to end.
1. Conception
Coming up with the right ideas and angles
2. Planning
Turning ideas into concrete, briefable ads
3. Production
Actually making them, efficiently and on-brand
4. Management
Testing, reading results, and feeding winners back in
Magnus powers the first two stages for you… Conception and Planning… which just so happen to be the hardest, most senior, and most expensive-to-hire part of the whole job.
Our SOPs, tools and workflows then take care of Production and Management. Put together, your team has an end-to-end engine — not just a clever chatbot.
A FEW OF OUR RESULTs 👇
Scaled PPC revenue from $9K a month to $65K a month in six months… with a 190%+ lift in average ROAS.
Doubled ad production volume and lifted their winner rate by 52%…. with $2.3M from the single best-performing campaign.
Built their first in-house creative production system… 4.6 ROAS on the ads forming the frontline of a £17M funnel.
REAL ADS BUILT WITH THIS SYSTEM
A snapshot of real ads planned and briefed through the Creative Engine System. This is the standard of work your own Magnus is built for, day in, day out.
WHAT’S ACTUALLY INSIDE YOUR BUILD
"A system" is one of those words that gets thrown around so much it stops meaning anything. So let's be specific about what you're actually getting.
This isn't a folder of templates or a clever prompt you're left to figure out. It's the complete engine my team runs every day, the same one behind $310M+ in revenue, installed into your business and rebranded as your own. Here's what that includes…
The Creative Engine System
65+ tools and processes covering every stage, from first idea through to tested winner.
The CTA Playbook
The 19 core marketing principles behind what actually makes creative work, distilled from a decade of testing.
The Testing Engine
A full testing framework, so you always know what to run next, and why.
The Deep-Dive Method
The unique AI workflow that allows us to find out everything about your product, competitors, and purchasers.
Your own branded Magnus
The 24/7 AI strategist that ties the whole thing together, powered by Alex.
That's the difference between "we bought a few templates" and "we own a real creative engine."
Frequently Asked Questions
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Nope, not even close!
If you ask any AI to write you an ad right now, it’ll go and do it - but what you’ll have is a completely unusable script, because the AI doesn’t know what Creative Strategy is.
Magnus tells you which ad to make, and precisely why, just like a senior strategist would… because it's trained on a decade of Alex's actual frameworks, tests and hard-won judgement, then wrapped in a full system of SOPs and tools. -
Every build hands you three things you keep for good: your own branded Magnus, the Creative Engine System installed in your business, and your team trained to run it.
What changes across Lite, Pro and Ultimate is how deeply it's personalised and how hands-on the training is, not whether you own it.
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Genuinely not a problem… we'll help you build the right one. Both CES Pro and Ultimate include training and hiring guidance, so you're not left with a system nobody can run.
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Completely - that's the entire point of Built For You.
Once it's built and handed over, it's yours to keep and use for good… no strings, no clawback, no quiet cancellation clause.
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With Done With You, we run the strategy for you every month. With Built For You, we install the ability to run it yourself — a one-time asset instead of an ongoing service.
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Yes… that's exactly what the training is for. Pro and Ultimate include hands-on training and hiring guidance, so you're never left with a system nobody can drive.
And because Magnus does the heavy strategic lifting, your team doesn't need to be senior strategists themselves.
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Fair question!
Two honest reasons: we can only take on so many brands ourselves, and the system genuinely gets better the more brands we build into.
This is your chance to own Alex’s knowledge, without putting in a decade of 60-80 hour weeks on improving your creative strategy.
Own the engine.
Book a call.
No pitch, no pressure… just a straight, honest conversation about what'll actually move the needle for you.