A message from our founder, Alex…
The old ways DO NOT work anymore. Here is how to win with Meta ads in 2026 and beyond…
Below, I’d like to share exactly why our approach to creative strategy has earned more than $310M in revenue.
And ultimately, I’d like to share the methodology that makes my Creative Strategists so good at what they do.
But I won’t hide behind jargon or drown you in technical terms.
Instead, I’m going to lay out the secrets to our success in a super simple way.
First of all though… Hey! My name is Alex Myatt.
I’m a brand owner, an eight-year veteran of creative strategy, and the co-founder of Copy That.
Over the past decade I have:
Worked with some of the world’s biggest brands (Unilever, Jacuzzi, Decathlon…)
Driven hundreds of millions for my own stores and 100+ clients…
Led creative strategy mentorship at Daily Mentor (the world’s largest ecom founder community…)
Built marketing and creative systems for 8 & 9 figure businesses…
Trained the world’s best creative strategists for more than a dozen companies…
Basically, I’m obsessed with creative strategy.
My team and I have spent years (and millions of dollars) learning all the hard lessons so you don’t have to.
And on this page, my team and I want to lay out the logic for why letting us take over your creative strategy might be the best thing you could possibly do for your growth…
The best way I can do that is to spell out how creative strategy really works in 2026 and how you can twist it to your advantage.
Firstly, you need to understand THIS: Ecom stores have a new (and very big) problem with their ads…
Over 2025 and 2026, Meta rolled out its new “Andromeda” update. And that has had far bigger consequences than most people initially anticipated.
The real problem is this:
Meta decided there were too many brands putting out BAD ads, leading to negative experiences for users.
So… They decided the only way to fix it was to control what ads actually get shown to users in the first place.
In other words: Meta are actively STOPPING ads from being shown to their users.
(That’s why you often see ads that struggle to spend anything, totally unable to scale…)
Forevermore, Meta will judge your ads before they ever get shown to a real audience.
So if Meta doesn’t like your ads, you have already LOST.
Imagine this…
Meta has built a castle around your potential customers to keep your ads out…
Picture it like this:
Meta is the castle-guard in full plate armor with a huge spear and shield…
But your ads are plague-ridden peasants with wooden sticks trying to get past…
But how on Earth will a few wood-wielding peasants get past this Zuck-powered knight in steel armour…?
To breach the castle, you need to ask yourself a question:
Are you still making this Meta ads mistake in 2026...?
Most brands still do what they used to do before this new “Andromeda Castle” was built.
They send out a few peasants (ads) every now and then, assuming it’s still easy for them to find citizens of the kingdom who will listen to them (their brand’s target audience), not even realizing there’s now a giant castle and guard trying to keep them out.
But unfortunately, peasant-grade ads no longer have free roam.
They first need to barge past the castle-guard.
A few malnourished peasants on their own just won’t cut it.
Instead, TODAY, your creative strategy MUST exploit the “3 cracks” in Meta’s castle defenses…
Thankfully, there are a few ways to give your ads a better chance of getting through the gate…
1. Volume | “Overwhelm the guard…”
Think of this like sending 50 peasants to take on the guard instead of just a handful.
Yes, some will still fall…
But you’re increasing the chance one of your attackers manages to get through.
It’s simple but effective: More ads = more chances.
From the hundreds of ad accounts we’ve managed, it’s apparent that Meta is far more likely to let ads through when they see at least 50 fresh ads a month. Most small-to-medium brands run maybe 10-25 ads a month and wonder why nothing’s scaling.
VOLUME itself can be an effective weapon.
That’s why our Creative Strategists help brands produce a minimum of 100 ads every single month. We need to show Meta that your brand is active and serious about producing ads that work.
2. Diversity | “Outmaneuver the guard…”
Let’s be real… If you keep sending peasants equipped with sticks, the guard will have an easy time keeping them out.
He knows what to expect and how to beat them.
But imagine instead sending an archer, a spearman, a sneaky rogue, even a mage – the guard won’t know how to defeat them all, giving you a far better chance of getting someone through.
Back in the real world, this simply means: Different kinds of ads are more likely to be accepted by Meta (due to their new “Entity ID” system.)
They don’t want you to launch the same kind of ad over and over again (because users get annoyed seeing the same thing all the time.)
And remember: Meta ultimately wants to avoid negative user experiences.
Instead, Meta wants you to be DIVERSE.
By producing different types of ads, you help Meta justify showing your ads to more potential customers… Because they will be less likely to annoy users and more likely to make sales.
That’s why our Creative Strategists utilize the “3 variables of ad success” to ensure our plan is varied enough.
3. Relevance | “Win over the guard…
If you’re smart, you don’t have to use brute force at all.
See… If you can show the guard that you have something incredibly useful for the citizens beyond the castle, he will escort you inside himself! (Because it will make him look good too.)
Well-presented merchants and masters-at-arms showing up with valuable offerings like apples, beef, or sword-fighting lessons will often be readily welcomed.
That’s why you want your ads to be as well-researched, specific, and RELEVANT as possible.
In other words: If your ads are clearly appealing to your target audience, and if you’re trying to be genuinely helpful to those people, then Meta will happily show them to users.
Not only does the right creative get past Meta’s defenses, it also earns itself a direct escort straight to the best target customers.
That’s why our Creative Strategists take advantage of deep “sticky research” and great “direct response” copywriting so the copy they produce for you actually feels useful – not like another irritating ad.
If you miss even ONE of these “3 cracks,” you’re leaving money on the table…
The cruel reality of creative strategy in 2026 is that no brand can afford to wing it anymore.
One way or another, you NEED to have a coherent creative strategy and be able to consistently produce a varied range of highly useful ads.
Or, in other words, you need to achieve VOLUME, DIVERSITY, and RELEVANCE.
Otherwise, you will be stuck with low spend, few winners, and zero scalability.
Of course, knowing the basic theory is a good start…
But nothing can compare to having a seasoned expert in your corner, directing your creative strategy and telling you exactly what ads to produce…
How to build the creative strategy that's right for your brand WITHOUT breaking the bank…
Before I go on, let me assure you: I have been in your exact position.
I’ve owned multiple ecom stores and I know what it’s like to feel frozen when it comes to creative strategy.
I also know what it’s like to invest crazy amounts of money into Creative Strategists who just don’t pay off… And boy does it hurt.
It’s why I became obsessed with the idea of turning creative strategy into a predictable SYSTEM.
Well… Over the decade I’ve been doing all this, it took me tens of thousands of ads (and a ton of trial & error) to build a solution.
A solution that has since allowed me to generate $310M+ in revenue and guide the production of over 50,000 ads…
Introducing my "Creative Engine System…"
The Creative Engine System (CES) I have developed with Copy That is what we have spent the past three years perfecting.
It is built on a decade of test data, millions of dollars of proof, and results that are battle-tested against the new Andromeda update.
The CES is packed full of 65+ unique processes & tools, thousands of reference ads, 19 key principles and a lot more that we use to produce effective ads at an affordable price.
Below are just a few of the things we have built and now use for both our own and clients’ brands, all included within the CES…
The creative pyramid…
The batch production system…
The 14 test & iteration elements…
The 555 rule…
The content grid…
The SWAPI test…
The sticky research process…
The only production sheet any brand needs…
Combo & revival shortcuts…
Smart AI asset sourcing…
The 3 variables of ad success…
The 2.5 brief templates…
The ultimate asset library set-up…
And much much more…
Long-story-short, the CES is a proprietary system that we use right now for dozens of ecommerce brands, from smaller <$1million stores all the way up to 8-figure industry leaders.
So, when I decided to open up the consultancy wing of Copy That in 2026 (instead of keeping all this for our own brands…) I had a very clear mission.
I wanted to provide a creative strategy service that ANY ecom brand can use to:
Remove the burden of research, planning, copywriting, and overall creative strategy…
Get clear direction on how to produce ads themselves with low risk (not via a 12-month agency contract at $20k a month…)
In other words: I want to attach one of our proven Creative Strategists to YOUR brand, so you never have to worry about creative strategy again.
We want to offer you our CES-backed creative strategy as a 100% “done with you” service.
Every month, your new, dedicated Creative Strategist will help you and your team produce as many high-quality ads as possible.
They will tailor a plan for your brand and your production capacity…
They will write all your ad copy and visual directions…
Plus we’ll give you 25 finished ads every month to give your account an external boost…
All while using the Creative Engine System to help build and train your creator network and/or production team.
(You can see everything you get by looking further down on this page…)
Essentially, with the power of the $310M+ Creative Engine System guiding your creative strategy, it’s like every single ad you produce ends up with a massive boost.
Imagine this…
If you wanted a better chance of getting through Meta’s “Andromeda Castle,” you wouldn’t make your infiltrators walk on foot would you…?
Instead, imagine the prestige (and physical power) that comes from having them ride up on horseback.
One way or another, a person on a horse is more likely to get past the castle-guard.
So… As well as exploiting the cracks of volume, diversity, and relevance, THAT’S how we picture the boost your ads get from our proven Creative Engine System.
It’s like every single one gets its very own horse…
So there you have it!
That was a (very) simplified version of how creative strategy should work in 2026…
And why our “Creative Strategy Done With You” service exists.
On the rest of this page, you will see what my team (led by our Head of Creative Strategy, Ed) have put together to explain everything you’ll get from us.
If you’re interested in securing a spot, you can book a call with Ed by applying to work with us on this page.
Oh! By the way…
Fair warning: I am only letting my team take on a maximum of 10 creative strategy clients.
I still have my own brands to run so we’re only offering very limited space on the agency side.
I want to make sure my Creative Strategists are only working with a few brands each, keeping the quality as high as it can be.
So, there’s no guarantee of a spot.
If you want to apply, simply use a button on this page.
Okay – that’s all from me.
Crack on.
Alex Myatt
Co-Founder of Copy That
Here is everything you get from our "Creative Strategy Done With You" service
(And how much it would typically cost...)
Dedicated Creative Strategist 🚀
Typical cost every month:
$4500+
Part-time access to one of the world’s best-trained Creative Strategists, handpicked from Alex’s personal team, who will create briefs, write copy, and direct visuals for 100+ ads each month.
Creator & UGC Management 🤝
Typical cost every month:
$2000
Everything from set-up guidance for Trybe (& similar platforms), organic creator outreach, creator tracking… to branded SOPs & briefs for building and utilizing your very own creator network.
Full Creative Audit & Plan 🎯
Typical cost:
$699
Your current strategy gets reviewed, analyzed, and torn to shreds (nicely), then replaced with a custom plan that’s best for your business to be supported by your new Creative Strategist.
The Creative Production Guide 🎥
Typical cost:
$395
Copy That’s private set of masterclasses and guidelines for how to build the best creative production processes.
Creative Production Team Building 🥇
Typical cost:
$1500
Consultancy on exactly how to build your production team, including job post templates and guidance on hires.
Creative Production Feedback 📈
Typical cost every month:
$850
Tailored feedback on your team’s creative output from Copy That’s team of diverse creative experts every single week.
The "Core Four" Creative Masterclasses 🧠
Typical cost:
$199
Alex’s pre-recorded presentations breaking down the RIGHT way for every brand owner and team member to think about creative strategy & production.
The Ultimate Creative Swipe File 🔓
Typical cost:
N/A
For the first time, Alex and Ed (Copy That’s Head of Creative Strategy) share access to their HUGE Meta Ads swipe file… Only available to Copy That clients.
Quarterly Strategy Review 🔍
Typical cost every quarter:
$495
A high-level review from Alex or Ed on the state of your brand and how you might consider adjusting other areas to better support creative strategy.
25 Finalized Ads Every Month 👀
Typical cost every month:
$1500
As a bonus, we throw in 25 static ads each month that we’ll make ourselves, giving you even more ads to test.
Brand Creative DNA Report 📄
Typical cost:
$1299+
Built from the results of your audit, this report is an in-depth look at your brand’s biggest creative strengths, weaknesses, and opportunities.
Powered By Our "Creative Engine System" ⚙️
Typical cost:
$9000
Everything we offer is skyrocketed by our $310M+ Creative Engine System, which we charge $9000 to teach…